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Review 9

About My Bendel

The story of My Bendel

From the beginning, which is already a few years ago, it has always been my dream to create jewelry that was different from most jewelry. Without it being to extravagant or extremely expensive. To me, jewelry is something that has the ability to complete your outfit, to express yourself and to show your identity. That’s why jewelry is an important accessory to every woman. Because I value the quality and sustainability of jewelry so much, I chose to use stainless steel and other recycable materials to create jewelery. The beginning of My Bendel has been an amazing journey with ups-and-downs but over the course of these past years, we have succeeded to put the vision of My Bendel in a strong position in the market.


Profile of My Bendel jewelry

There is a lot of color in the designs of My Bendel. Because jewelry make your outfit complete, it is nice that your ring, bracelet or earring corresponds with the colors of your outfit. In most of the jewelry, the color is subtle. Our jewelry does not overrule your oufit, it completes it. The design of My Bendel is extraodinary, not classic and not fixed. Quality, unique, elegance, timeless and modern are, in combination with color, words that describe My Bendel. In our latest collection, I used a lot of gemstones that give the jewelry an extra special appearance and meaning.


Quality is in de details.

Quality is very important for My Bendel. The quality of My Bendel jewelry is not only recognizable because of the materials (such as the technically unbreakable ceramics and stainless steel) but also because of the, for example, gold plating. We use an environmentally friendly PVD coating technique for our golden jewelry. Most brands use 1 – 3 micron, our jewelry has a 5 – 6 micron layer. That is why the gold color stays beautiful for years. Next to that, the tiny closing mechanisms in our necklaces are always welded. These are all details with which we don’t want to bother you too much, but you notice it while wearing our jewelry.


Environmentally and people friendly.

All our jewelry is made of beautiful sustainable materials which can be recycled. We actively chose to use stainless steel, because it stays beautiful without cleaning it and because it is hypo allergenic, so everyone can wear it. Next to that, My Bendel represents sustainability, so silver is not humane enough because oft he mining. Our PVD coating is the most sustainable technique.

Naturally, all our jewelry is nickel-, cadmium- and leadfree

My Bendel jewelry is handcrafted. To guaranteed that our jewelry is made in an ethic way, our production has a SMETA certification which is checked every year. To get this certificate, a producer has to prove that:

My Bendel jewelry is available in more that 120 stores in The Netherlands and online.


Service with a smile

Our team provides the best service! If there is a problem (we also make mistakes) we always fix this.

The team of My Bendel is growing every year and we are all very busy to design new collections and expand our selling points.

With stylish love,

Yvette Noorlander


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